When Apple presents the commercial video of its iPhone 4S, Samsung retaliates by poaching the girl discovered in the first spot. In this regard, the company promotes diversity of cultures among the employees. Steve Jobs has seen Apple transcend to a very profitable company. Observers perceive this business strategy as a confusing and risky one, especially if Apple were to apply the same strategy to some of its close business associates such as suppliers, distributors, and social media (VAR, 2005, p. 3). The first product of Apple was the Apple I (Deffree, 2019). If Apple doesn't file a suit, then Samsung's dominant strategy is to, of course, file a suit. To show the difference between Apple and Samsungs business strategies, Mallin (2011) notes that Samsungs international strategy has mainly been focused on the US market. This sales record is attributed to the growing popularity of the galaxy smart phones around the world. With increased competition, the prices of hardware products have even decreased further, especially with the growing dominance of Chinese products in the global market. Recent smartphones and tablets of the brand are now positioned on the high end. The strong brand loyalty among Apples consumers has prompted different researchers to probe the profile of Apples consumers. The same approach has been applied in its distribution, marketing and product development strategies. Experts hold this belief despite the fact that Apples products are priced slightly higher than most of its competitors. 23 February. The company cultivates the secret and maintains the loyalty of its followers, always more numerous to queue up in front of the Apple Store. Apple therefore seeks to exploit the potential existing in the growing middle class. For Apple's situation, the premium pricing strategy includes generally high costs. Do not sell or share my personal information, 1. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google. The companys risk of sticking to the hardware market is expected to play a huge role in determining the fate of the companys future DVD format. However, based on the numerous volumes of research analyzed in this study, the reorganization of Samsungs organizational structure, which has seen a reduction in the levels of management, has also contributed to the companys increased performance. Samsungs restructuring efforts have won massive approvals from within the company because some of Samsungs managers acknowledge that the companys operations are more efficient now. Cultural competency is a leadership initiative at Samsung, and its role is to understand customers requirement from a broader perspective (Dippel Jr, 2012). Samsung Global Strategy Group. Samsung also strives to achieve this reputation, though their main motive is pursuing a pricing strategy that aims to sustain profit growth. However, in doing so, the company expects utmost excellence from its employees. Considering this scenario, it is interesting to know what components of Apple and Samsungs business strategies have contributed to this command in the tablet and Smartphone markets. There is also the possibility of using Microsofts features in the same manner. Unlike most of its other ventures, such as ipad and iphones, the Apple television is expected to face stiff competition from incumbents in the television market. Refreshing its product lines every nine months is a step above its peers because most of Samsungs competitors refresh their product lines in about 14 months. Definition of Marketing Mix. There will be no time limitations to the strategies adopted by the two companies when we analyze the differences and similarities between the two company strategies. Hill, C. W., & Jones, G. R. (2008). The companys sponsorship of the Olympic Games is part of the companys philosophy of producing better products and services for the betterment of humanity. Furthermore, since the recent developments of the tussle between Apple and Samsung have not been addressed, the use of secondary research data will provide a broader understanding of the research problem. In 2010, Steve Job well stated that No one is ever going to buy a big phone and Samsung can hardly hold its behavior. Targeting high-end customers poses as a weakness, as well as an opportunity from clients who want unique products. Netflix (a movie distribution company) was also faced with the problems of an increasingly competitive and fast growing (movie distribution) business. From the new strategy, the company can optimize on diverse product models that serve the interest of large market share (Hills, Jones & Schilling, 2014). However, there are impending problems associated with this strategy, but top among such strategies is regulatory problems. 1 Apple Park Way Cupertino, California, U.S. Computer hardware, Computer software, This research paper on Comparative Analysis of Apple and Samsung was written and submitted by your fellow These events paint a strong emphasis on Apples business strategies because they have been able to succeed in markets that have been previously dominated by other giant players such as Samsung (in the hardware market) and Microsoft (in the software market). Knowing the rivalry of the two companies, the choice of this actress is certainly not a coincidence. Samsung wanted to portray a high-class attribute for its products among the US consumers. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. This observation highlights the strong emphasis on educational qualifications as one of the key requirements for Samsungs employees. We will write a custom Research Paper on Comparative Analysis of Apple and Samsung specifically for you for only $11.00 $9.35/page. However, Apples initial business practices have been lost with the successive changes of management and CEOs. Galaxy S is promoted as somewhat vibrant, fast and thinnest mobile phone and the advantages embraced are explained clearly. Apple is using its mission and vision statements to become a leading innovation company in technology. This reputation is financed by a $7 billion allocation in the companys financial statements for research and development. Form the above analysis, we can see that Apple and Samsung differ in the manner they implement their production strategies. These competencies are perceived as those components of the companies business strategies that are vital to the realization of competitive advantages. The 4Ps in the marketing mix are Price, Product, Promotion, and Place (The Economic Times, n.d.). There are also more concerns regarding the intrusion into different cultures around the world because most cultures tend to be exclusionary rather than inclusionary. The main assumption underlying this study rests in the historical spread of business strategies adopted by Samsung and Apple. In addition, contrary to popular ideology and business practice, Samsung remains vertically integrated and increasingly diversified as opposed to focusing on some of its main competencies. Los Angeles: Investors Business Daily. This is an uncontrollable aspect of the companys operations. The introduction of Samsung tablets and smartphones rivals Apples products in all manners. Apple apple vs samsung Samsung Security US government warns Royal ransomware is targeting critical infrastructure Carly Page 8:00 AM PST March 3, 2023 The U.S. government is sounding. The aura of Steve Jobs still hangs in the brand universe introducing a notion of worship. This spat is between Apple and a Chinese company named Proview (Jason, 2011). Samsung supplies Apple with important parts for the manufacture of its products (because Samsung is considered the largest manufacturer of memory chips and liquid crystal displays) (Deagon, 2011, p. 1). Now customize the name of a clipboard to store your clips. For instance, the recent Thailand flooding disrupted the companys operations because it distorted the supply chain of disk drive for close to half a year (Jason, 2011). Recent years have seen dwindling sales in the companys hardware segment but Samsung has had to reduce the prices of its commodities to sustain its demand. Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. London: Marketing Week. Finally, the last motivator for Apple to join the television market is that it gives it an opportunity to venture into the hardware market. The marketing sector understands what the customers want in terms of the product price and ensures that low-priced models are available in the market. There is also a strong similarity between Apple human resource strategy and Samsungs human resource strategy. This attribute exposes the uniqueness of Apples operations compared to other companies in the same business. Do you want to know why Samsungs marketing is better than Apple? Seongjae (1999) made this statement to summarize the philosophy of Samsungs human resource strategy. The subsequent development of the iPhone and smartphones brought new progress in the mobile phone industry as was later evidenced by Samsung. In addition to the screen of the iPhone voluntarily extinguished, its list of features was much shorter than that of the Galaxy S3. <>
Well, we do. It is established that Apples consumers are twice as educated as other consumers in the PC market are (Mallin, 2011). Some people can say that this study alone, in this paper's conclusion, cannot say Apple is better. Apple drafted a proposal to license some of its patents to Samsung for $30 per smartphone and $40 per tablet, with a 20 percent discount for cross-licensing Samsung's portfolio back to Apple . Apples strategies are perceived to be largely successful. Apple has pursued this strategy for a long time but Samsung has come on board recently. To sum up, we discussed the positioning strategies of Samsung and Apple companies. 18 February. On the other hand, device solutions division is in charge of memory and device applications development. The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. An analytical eye will also be included to sort pertinent issues regarding the research problem and eliminate any information that may not be of use when answering the research problem or meeting the objectives of the study. However, experts observe that Apple will not suffer from a change of management because it will always continue to be paid for the value-added services it offers its customers (Mallin, 2011). Apple vs Samsung Strategy - What is Strategy - Strategy Made Simple - 01 7,235 views May 6, 2020 133 Dislike Share Save TheAdvantage 152 subscribers Strategy made simple is a series. Introduction My personal smartphone My motives for choosing Apple Apple lowering price on iPhone 5c Assessing the pricing decision Comparing its sales to other Apple products Examining data related to the 5c Apple's new breakthrough products Examining the past breakthrough products Looking ahead to Apple's new, breakthrough products Samsung's global marketing strategy Ability to gain . More so, this situation is often experienced when businesses are performing poorly and they have to revamp their operations to project a positive performance outlook. In addition, unlike Apple, Samsung does not dictate the terms for its distribution channels. We hope this was an exciting and useful article for you. However, it is important to point out that this area of competence has been ranked among the best globally (Mallin, 2011). (2023) 'Comparative Analysis of Apple and Samsung'. Most of Apples ads pop up during a product launch, where they show what the product does, and therefore the media keeps running the print very often on the distribution channels (television, social media, billboards, etc.) Edubirdie. Digital Marketing Course vs. The companys pricing strategy in the mobile phone market has seen Samsung sell its mobile phones at a slightly higher price than its rivals, Nokia, and Motorola. b) Talking to the point as we see in their promotions, Apple is to the point, that means one ad, one message and one target (Marketing91, 2019). Their brand recognition is supported by its vast product ecosystem. (2019, March 27). The companys products and services include Macintosh computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, peripherals and iOS operating systems, third-party digital content and applications through the iTunes Store and a variety of accessory, service and support offerings.